Tips and Tricks: Google & Facebook Advertising
If you're in the political world, you're likely getting busier and busier. Here at Blueprint, we're getting busy, too. Since we spend a lot of our time working in Google's AdWords and Facebook's ads interface, here are some things you can do to save yourself some time.
- Use Google's AdWords editor tool and use it whenever possible. It's bulk change operations are especially helpful if you're duplicating ads, changing URLs, or managing bids.
- Using the tool, you can create draft campaigns and propose changes without putting them live. This allows you to get feedback on changes while still leaving the current creative and targeting live.
- Use a template when developing your ads and keyword lists. Our template includes formulas that make sure we don't go over Google's character limits.
- Use Facebook's Chrome extension: Power Editor Like Google's tool, it makes duplicating ads to test different targets much less of a chore.
- Use descriptive ad names. This'll help you see which creative and targeting works well, instead of having to click into each ad to see the targeting, image, or more.
- Make sure you're an admin of pages for your organization or client. Many times, ads that are for generating Likes perform just as well if not better, so it's an easy way to get subscribers to a given brand, which may (or may not) be more valuable given the organization's goals and strategy.
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