.Coms, .Nets, and .Orgs Get New Competition
This morning, the World Internet regulators approved the creation of more choices after the dot in internet addresses. This decision is expected to create massive amounts of web activity to change or create brand specific domain names. This is a very pricey process ($185,000) and will require organizations to apply for these unique addresses. Because of this price, this will be a bidding battle between large organizations.
Traditionally, any person or organization could purchase domains of their choice depending on availability. However the large price tag for these unique domains may be beneficial by preventing many users from obtaining them. These changes won't take effect until 2012 but will dramatically change the structure of web addresses forever.
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