Time Saving Tips for Fall

Posted on Aug 19, 2014 by Annette Lee

As we all wrap our vacations, send the kids back to school, and start battening down the hatches for the dash to Election Day we wanted to give a few of our favorite tips on making it through the election cycle in one piece.

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Optimizing Your Site for Twitter and Facebook

Posted on Aug 13, 2014 by Cameron Cook

twitter / facebook / social media / website / wordpress

People talk a lot of about search engine optimization. We've done it too. For good reason -- search engines (read: Google) are very important in getting potential customers or supporters to your site.

That's not the only thing you should be optimizing your site for. Making your site friendly for social media platforms makes your site and brand more visible when people—including yourself—share your site.

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Tutorial: Cookies & Cookie Targeting

Posted on Aug 6, 2014 by Nick Kessler

cookies / cookie targeting / behavioral targeting / IP targeting / multivariate exact match

Cookies and cookie targeting is a topic that sometimes arises when planning campaigns with our clients. Cookies are often maligned, but their origins are innocuous. Let's learn a little bit about what cookies are and how they work, and explore how they may be used in an online advertising campaign.

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Binding Keyboard Events with Mousetrap.js

Posted on Jul 14, 2014 by Nick Rivers

mousetrap.js / development / html5 / keyboard / javascript

Keyboard shortcuts are awesome. As web developers, we've always had control of keyboard actions at our fingertips. From the beginning of time, front end developers were able to bind keyboard events just as we do mouse events like click and hover. But what if we want to do more? What if we want to detect combinations or sequences of key inputs?

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Digital Targeting: Multivariate Exact Matching

Posted on Jun 24, 2014 by Amy Niles Gonzalez

Digital targeting / facebook / Matching / cookies / Digital advertising

Exact match digital targeting has gotten much better: Facebook has expanded their custom audience capability, enabling matching on multiple variables and improving response rates. See how it worked for us in a recent campaign.

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How to Make Facebook Images: A Tutorial for Non-Designers

Posted on Jun 12, 2014 by Erin Malick Thompson

photoshop / facebook / how to / tutorial / graphics

Pictures, pictures, pictures! According to Socialbakers, 87% of Facebook user interactions are with photos. So what does that mean for organizations? If you're primarily just posting verbal updates on Facebook, it's time to kick it up a notch and start going visual. But if you're a communications professionals — and not a designer with Photoshop savvy — this can be a daunting task. What is one to do?

Start with our tutorials on some basics!

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Online Polls & Surveys: A Primer

Posted on Jun 11, 2014 by Cameron Cook

polls / survey / tools / online tools / facebook

There are so many ways to engage with your supporters, but sometimes you need more than the binary choice of choosing whether (or not) to sign a petition, donate, share with friends, and other common engagement tactics. Sometimes you need opinions from people. How do you do that online in an organized and structured way?

We recently researched poll or survey options, and here are some of the best or most popular platforms out there.

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Facebook Remarketing: It Works

Posted on Jun 9, 2014 by Nick Kessler

facebook / remarketing / FBX / retargeting / targeting

Remarketing (also called retargeting) is an established digital marketing technique that has recently been expanded on Facebook.  Let's look at some real data to see why remarketing is so effective.

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Gif To It

Posted on May 28, 2014 by Annette Lee

It’s not surprise to those here at Blueprint that I am the master of Gifs. Well, at least the master of finding a gif that perfectly illustrates a response so that words are unnecessary. 

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The Future of Social Media Integration on Campaign Websites

Posted on May 28, 2014 by Geoff Mackler

You've heard it for years, when you build a website you must integrate with your social media assets. But in 2014 what does that mean? 

No longer is simply placing a Facebook and Twitter bug at the top of the page enough. Now almost every political page has a widget that streams tweets and Facebook posts on their sites, but is this really integration? 

Here at Blueprint we've been working to integrate Facebook not only on a campaign's website, but also with the campaign's databases. Facebook buttons aren't simply a way to connect to outside sites they are a critical tool for a campaign to collect data -- including a person's name, phone number and email address. 


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