Posted on Oct 29, 2014 by Amy Niles Gonzalez
Less than a week until Election Day. And yes, while it’s true you can run digital until the polls close, it doesn’t mean you should.
You still want to make sure you are targeting the right people with the right message at the right time. Here are four proven ways to maximize your digital campaigns right up to the end.
Posted on Oct 22, 2014 by Erin Malick Thompson
This week I'm taking a break from my series of design tutorials to offer you a design freebie: a time-saving Photoshop template for Facebook News Feed ads that will probably prove more immediately useful in the face of election day crunch time.
We'll return to tutorials in the bleak mid-winter when we both have time for such things.
Posted on Oct 16, 2014 by Cameron Cook
We get this question a lot, for all kinds of ads.
Last week, Nick spoke to the differences between direct and programmatic placement, but that's geared more towards banner ads than Google search ads.
"But it's Google search ads - why don't I just go to Google.com and use one of our keywords?"
Yes, you could try that. It may even work for you. But here's why you shouldn't:
Posted on Oct 7, 2014 by Nick Kessler
Why don't marketers provide you with a list of which sites your ad appears on beforehand? The answer has to do with how digital advertising has evolved since the 1990's - and it means better targeted, cost-effecient campaigns.
Posted on Sep 15, 2014 by Stu Dotson
Have you ever filled out a long web form only to discover that your efforts were wasted because the internet connection had gone out and there wasn't a draft saved anywhere? How about try to use an online tool that was completely inaccessible when you needed it most because the internet coverage went in and out?
Fortunately, these scenarios and others are now avoidable with the use of several offline technologies. You can use these technologies today, and with the exception of AppCache, support browsers back to IE8.
Posted on Sep 4, 2014 by Nick Rivers
Posted on Aug 25, 2014 by Amy Niles Gonzalez
Just this morning, I was asked again, “How do you know if political digital ads actually work?” It’s a question that plagues digital strategists. And no amount of research or metrics on Internet usage, broadband access, clickthrough rates, conversion rates, and engagement statistics ever seem to satisfy.
Until, hopefully, now.
Posted on Aug 21, 2014 by Erin Malick Thompson
Thanks for returning for another tutorial! First, let's quickly recap: by the end of the last tutorial, we had imported an external vector logo file, positioned it on top of a photograph, and created a background for the logo to make it more visible. I bet you're feeling more Photoshop-savvy already. Good.
In today's tutorial, you will learn how to:
- add and edit text
- work with layers
Posted on Aug 19, 2014 by Annette Lee
As we all wrap our vacations, send the kids back to school, and start battening down the hatches for the dash to Election Day we wanted to give a few of our favorite tips on making it through the election cycle in one piece.
Posted on Aug 13, 2014 by Cameron Cook
People talk a lot of about search engine optimization. We've done it too. For good reason -- search engines (read: Google) are very important in getting potential customers or supporters to your site.
That's not the only thing you should be optimizing your site for. Making your site friendly for social media platforms makes your site and brand more visible when people—including yourself—share your site.