SexyButton – A Responsive, Universal, HTML Email Button
Running an email marketing campaign is something that virtually anyone in the advertising, design, or development industry has encountered at some point or another. Let's face it — email marketing is an extremely effective way of sending a message (whether that is a commercial, political, or other) to a large number of people. Just a couple of years ago, US firms alone spent over $1.5 billion on email marketing. However you slice it, it's a powerful marketing tool, so knowing the nuances and tricks to stash in your utility belt for a rainy day will make your campaigns all the more effective.
The tip I'm going to discuss today is how to create that element which is a part of any good marketer's email newsletter: the call-to-action button. Think of all of the newsletters and email blasts that you receive. I'll bet that there's a button of some sort in there. And chances are that said button is prompting you to do something — visit a website, purchase an item, slam your head against the keyboard, etc. That's the purpose of a call-to-action button, to direct your viewer to complete the action you'd like them to do. The best ones will persuade and even command the user to act without thinking. Kind of like The Force.
Rethinking Mobile Email
We're always on our mobile phones, and 30-40% of the time, that's where we're reading our email. But reading email on a mobile device can be tough - tiny characters, blocked images, two column layout. Here's some thoughts on how to adapt email for mobile devices.
Twitter in My Email?
Just when you thought Twitter wasn't pervasive enough, they just announced they'll start sending weekly email newsletters. Why you ask? Here's some thoughts.
Digital Spring Cleaning
It’s that time of year. It’s time to tidy up – not just your closets and drawers. It’s time to put your digital house in order too. That’s just what I did last week. You can too.
How to optimize your email for mobile devices
People are increasingly checking email on mobile devices. What does your email look? Here's 6 easy tips for optimizing your email for mobile devices.
Manageable Email Marketing
Running an email marketing campaign can be tedious. It's not just a matter of writing your email and copying/pasting into Outlook, but much more. Here are the tools I often use to make sure emails go out without a hitch.
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