5 Things to Remember on Your Next Retargeting Campaign
Retargeting—sometimes called remarketing—is pretty much a must-use tactic for any online campaign. For those that don't know, retargeting allows you to serve ads back to people who have visited your website.
It's the reason why you see shoe ads from Zappos—with the very pair of shoes you were looking at—after trying to figure out what your next pair will be.
While many know that retargeting is important, here are five things to take your retargeting campaigns to the next level.
Rapid Reponse Ad Campaigns As Told By GIFs
Because sometimes you need to get an ad campaign up "like, yesterday" & it's better with gifs.
Three for Three at the Pollies
We went three for three at the Pollies! The American Association of Political Consultants’ Pollie award is the industry’s top honor for political consultants like us. The 2012 cycle was full of a lot of sweat and tears - but with our great clients we really did achieve great things. Ok, sorry. Sometimes we get a little sappy. But really, you should read on to see what we did. And why they were so Pollie-worthy.
If we can make websites responsive, what about online advertising?
At Blueprint, we design websites, landing pages, print materials, and online ads. With election season upon us, these days we're especially busy with the latter! For any given campaign, we typically design an ad at 300x250 pixels — a standard ad size. Once our client approves it, we resize it to any other required dimensions (commonly, 728x90 and 160x600, but sometimes also 300x50 and even smaller for display on mobile devices). This very manual process takes significant time and has left me wondering, if we can make websites responsive, is there a way we can make advertisements responsive? (for a description about responsive web design, see my earlier post, Blueprint Goes Responsive)
Unfortunately, the answer is not so fast. Some quick research confirmed my suspicions about some of the complications and gave me a sense of where the industry is in making it a common practice. I thought I'd share...
Case Study: Strategies for International Listbuilding
Over the years, we’ve had the opportunity to run campaigns internationally, reaching targeted groups in different languages, with localized imagery, palettes and expressions. While many strategies and tactics translate, others do not. And each time it’s enlightening.
Pros and Cons of Pre-Roll vs. In-Banner Video Ads
The days and weeks until November are dwindling and campaign spending is ramping up rapidly. There has been a lot of speculation recently about how to utilize online advertising - specifically for video - in the crucial final stretch leading up to November 6. Is it pre-roll or bust? But what if that's all sold out? How does in-banner video work? Is that a viable alternative?
Read on for our pros and cons of pre-roll and in-banner video!
How many advertising baskets are you putting your eggs in?
Summer is winding down, but if you live in a state like Virginia, Ohio, or Florida your television is heating up with political ads. But as many wonder – do these messages break through the noise and grab the ever-dwindling attention span of American voters?
A Cookie for Your Thoughts?
Saturday is a big day. Personally, I'll be sweltering in Indianapolis attending my first (and let's be honest, only) Indy 500 weekend.
In Europe though, it's a big day because Saturday is the day a new law regulating the opting in and out of website cookies goes into effect.
Optimizing Your Google Display Network Campaigns
Running ads through Google means more than the little text ads that you see next to search results.
Google also serves ads on their display (sometimes called content) network. In short, various sites on the internet sign up and allocate space on their site, and then Google serves ads.
Twitter Takes Political Ads
Last week, Twitter received considerable press about the presidential campaigns who are now purchasing Twitter’s promotional products. How are they using it?
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The end of TV advertising http://t.co/F9CEqgvEOc
@fredgatesdesign There is a param for "link" which is what you need. You can actually do a print_r on the result to see all available data.