So you didn't win the Mega Millions
None of us here at Blueprint won the Mega Millions - but I did come out a winner in some respects since my (adoptive team after Georgetown went down early) UK Wildcats won the NCAA championship last night. Alas, part of me was sad I don't live in Lexington anymore since I probably would have had a front row seat to some friendly, celebratory rioting. Apparently #lexingtonpolicescanner was trending and quite entertaining in the Commonwealth last night.
Making Your Own News: Why and How a Nonprofit Embraced Twitter
How the combination of phenomenal press from The Wall Street Journal, The New York Times and a visit from Kardashian sisters inspired a client to embrace social media and join Twitter and the seven questions to think through before you get started.
Blueprint of the Month — "Double-Up Food Bucks" Website Redesign
Recently, we at Blueprint Interactive launched the newly redesigned website for the Fair Food Network's Double-Up Food Bucks program (http://www.doubleupfoodbucks.org). The Fair Food Network has been a client that we at Blueprint have worked with for some time, going back to our time at MSHC Partners, including the original iteration of the site, which was designed and developed in the Fall of 2010. While the original site was well-executed (even winning a Pollie award!), the program quickly outgrew the site's simple functionality and size. The trial program was such a success that the FFN had expanded it from just a handful of markets in 2010 to over 40 markets for 2011!
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