How to spend that last minute $$
A little more than three weeks remain until November 6. As we sprint towards the finish line, campaigns begin to ask how they can spend any last minute funds - should they squeeze out one more mail piece? look for one last point on TV? and what is a Google Blast anyway? Online is certainly appealing for its more-or-less real-time-ness. Below is our take on some of the best tactics for last minute money based on tactic, turn around time and expected outcome.
Tips and Tricks: Google & Facebook Advertising
If you're in the political world, you're likely getting busier and busier. Here at Blueprint, we're getting busy, too. Since we spend a lot of our time working in Google's AdWords and Facebook's ads interface, here are some things you can do to save yourself some time.
We've written about Instagram before:
- A Handy Guide to Instagram Filters
- Capturing Iceland One Photo App at a Time
- How To: Instagram API + Fancybox Simplified
Here's the latest: A newbie's thoughts on Instagram's first release post Facebook acquisition.
Facebook Timeline Cover Template & GUI .PSD
In the fall, Facebook unveiled and rolled out Timeline, its new profile layout for all. And because Facebook is such an integral part of marketing and brand awareness in modern times, most advertisers and designers have found themselves working around its ever-changing layouts and facelifts. Whether you're mocking up a client's Facebook brand page to push live, or simply creating an image for use in a pitch or presentation, having a customizable template at the ready is a handy tool for any designer or marketer with access to Photoshop, which is why I'm making my Template/GUI Photoshop file available for free download.
Manage Your Campaigns With Facebook's New Pages App
With all this IPO hype it's hard not to talk about Facebook. Facebook is soon to be releasing its third iPhone app following the Facebook Messenger App. It's already available in New Zealand, Austrailia, Canada and soon to be in the USA.
Facebook Ads: How Do They Pick What Ads To Show Us?
Have you ever paid attention to the ads that Facebook serves you? Here's a rundown of ads I was shown and why (I think) they were shown to me.
Does Facebook like Republicans more than Democrats?
Bucking the trend - or at least the perception - that technology companies are more closely aligned with the Democratic Party than the GOP, Facebook’s Political Action Committee "FB PAC" contributed slightly more to Republican politicians during the 1st quarter of 2012 than to Democrats. So does this mean that Facebook "likes" (ha!) Republicans more than Democrats?
A handy guide to Instagram filters
I wanted to write a rant about how its recent acquisition by Facebook can/will ruin my beloved Instagram. And/or all the thoughtful things one could do with a billion dollars. But I'm trying to come from a peaceful and productive place, so I present you instead with The Atlantic's handy guide to Instagram's various filters (via Lifehacker). Share it with your mother, share it with your teenage cousin. Share it with the babies. If Facebook usage is any indication, they'll be all over Instagram in no time.
Don't Let Facebook Posers Fool You
Many people are easily fooled by online con artists. Recently, one of my past coworker's Facebook account was hacked. After his account was hacked, a series of wall posts were made on his friend's walls on behalf of his account. Here are a couple of ways you can avoid this from happening to you.
Facebook: the great equalizer
Of the more than 2,000 sites tracked by ComScore, Facebook is the most "evenly used." In October alone, Americans spent 136,000 cumulative years on Facebook. Wow.
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