Making Your Own News: Why and How a Nonprofit Embraced Twitter
How the combination of phenomenal press from The Wall Street Journal, The New York Times and a visit from Kardashian sisters inspired a client to embrace social media and join Twitter and the seven questions to think through before you get started.
.Coms, .Nets, and .Orgs Get New Competition
This morning, the World Internet regulators approved the creation of more choices after the dot in internet addresses. This decision is expected to create massive amounts of web activity to change or create brand specific domain names. This is a very pricey process ($185,000) and will require organizations to apply for these unique addresses. Because of this price, this will be a bidding battle between large organizations.
Blueprint In The News: Roll Call
Amy Niles Gonzalez and several other former strategists at MSHC Partners recently launched the website for Blueprint Interactive, a new media strategy, marketing and design firm. Gonzalez, president of the new firm, most recently was president at MSHC, where she worked on campaigns for Democrats including former Sen. Hillary Rodham Clinton (N.Y.) and Rep. Gabrielle Giffords (Ariz.).
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