Bye Bye? Are You Losing Customers Because of Your Website's User Experience?
Have you ever just given up on a website because of usability flaws? You know what I mean: you've tried to use a website, but it feels like the publishers purposefully wanted to keep you from buying their products, completing your registration, or whatever it is you set out to do on their site. Sometimes, if the user experience is so thoughtless, it doesn't take very long before a customer abandons the site and goes with a more "frictionless" competitor.
Why Websites Still Rule
In 1999, the first website went live. You can still see it here. Fast-forward about two decades, and Wired magazine has declared "The Web Is Dead," stating "one of the most important shifts in the digital world has been the move from the wide-open Web to semiclosed platforms that use the Internet for transport but not the browser for display." The article asserts that internet-accessible apps will supersede the web - essentially, the website is obsolete!
The SEED Foundation and Blueprint Launch New Responsive Site
Last week, Blueprint helped The SEED Foundation launch a site for their upcoming school in Cincinnati.
The SEED Foundation operates college-prep public boarding schools in Washington, D.C. and Baltimore, MD. The SEED School of Cincinnati, opening in 2014, will be SEED’s first school outside of the Mid-Atlantic region. The organization needed a way to introduce SEED and explain their model to potential donors, parents, students, and community members in Ohio.
How We Look at Political Websites
Ever wonder how users look at political websites? A recent user experience study by Usabilla reveals the likes and dislikes of visitors to 2012 Republican Candidates' websites.
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