Bye Bye? Are You Losing Customers Because of Your Website's User Experience?
Have you ever just given up on a website because of usability flaws? You know what I mean: you've tried to use a website, but it feels like the publishers purposefully wanted to keep you from buying their products, completing your registration, or whatever it is you set out to do on their site. Sometimes, if the user experience is so thoughtless, it doesn't take very long before a customer abandons the site and goes with a more "frictionless" competitor.
Why Websites Still Rule
In 1999, the first website went live. You can still see it here. Fast-forward about two decades, and Wired magazine has declared "The Web Is Dead," stating "one of the most important shifts in the digital world has been the move from the wide-open Web to semiclosed platforms that use the Internet for transport but not the browser for display." The article asserts that internet-accessible apps will supersede the web - essentially, the website is obsolete!
Why We Use It: Cloud Storage
From the start, Blueprint has stored our files in the cloud. From memos and media plans to mockups, everything we do is stored "up there."
Many organizations large and small have done this or are considering cloud hosting as well, but I wanted to share a few notes on our experience thus far.
Cleaning Up Your Digital Self: Protect Your Privacy and More
As a society, we seem to be on a privacy kick as of late. It's as if we've started to [finally] catch up with the implications of share, share, share.
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