How to spend that last minute $$

  advertising, election, facebook, facebook ads, Google, online ads, takeover      0 comments    Posted on October 10, 2012 by Emily

A little more than three weeks remain until November 6. As we sprint towards the finish line, campaigns begin to ask how they can spend any last minute funds - should they squeeze out one more mail piece? look for one last point on TV? and what is a Google Blast anyway? Online is certainly appealing for its more-or-less real-time-ness. Below is our take on some of the best tactics for last minute money based on tactic, turn around time and expected outcome. 

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Case Study: Strategies for International Listbuilding

  ads, advertising, adwords, Google, International campaigns, list-building, online advertising, search, strategy, tactics      0 comments    Posted on September 12, 2012 by Amy

Over the years, we’ve had the opportunity to run campaigns internationally, reaching targeted groups in different languages, with localized imagery, palettes and expressions.  While many strategies and tactics translate, others do not.  And each time it’s enlightening.

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Tips and Tricks: Google & Facebook Advertising

  advertising, facebook, Google, tips, tricks      0 comments    Posted on August 1, 2012 by Cameron

If you're in the political world, you're likely getting busier and busier. Here at Blueprint, we're getting busy, too. Since we spend a lot of our time working in Google's AdWords and Facebook's ads interface, here are some things you can do to save yourself some time.

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iOS Chrome Takes The Spotlight

  apple, Google, ios, mobile, tech      0 comments    Posted on June 29, 2012 by Nick

After Apple's recent removal of Google maps from its latest iOS 6, you would think there would be bad blood between the two tech heavy weights. Clearly, Google doesn't hold grudges because last night, Google released Chrome for the iPad and iPhone.

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Tracking My Digital Trackers

  Google, Privacy, Tracking      0 comments    Posted on March 1, 2012 by Amy

Privacy online has been all over the news lately. It’s everywhere you turn, from Google’s new privacy policy, and potential investigation and how to delete your history before it goes into effect, to articles like this one from the Atlantic that describe who, how, and why companies are tracking online activities.

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What Are Quality Scores and Do They Matter?

  adwords, Google, tips      0 comments    Posted on February 15, 2012 by Cameron

If you've spent much time in Google's Adwords, you've probably seen a column for "Quality Score" -- but what is it?

In essence, Google runs a given keyword, it's ad, and the landing page through an algorithm. On the other side, the algorithm spits out the quality score.

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2012: Let's go!

  2012, buzzfeed, election, Emily, foursquare, Google, mention machine, nbc, twitter takeover      0 comments    Posted on January 3, 2012 by Emily

The presents have been opened, the champagne's been popped, and Campaign 2012 is officially underway! 

Everyone's gearing up for what promises to be a heated - and important - election year and more than ever they're looking at online sites, interactive tools and social networks to track the campaign, engage the electorate and predict outcomes.

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Optimizing Your Google Display Network Campaigns

  Google, online advertising, SEM, tips and tricks      0 comments    Posted on October 14, 2011 by Cameron

Running ads through Google means more than the little text ads that you see next to search results.

Google also serves ads on their display (sometimes called content) network. In short, various sites on the internet sign up and allocate space on their site, and then Google serves ads.
 

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Foursquare + Google Maps Simplified

  foursquare, Google, maps, php, social media, web development      0 comments    Posted on October 5, 2011 by Nick

Create a map that tracks your foursquare account with ease. Learn how to build a map that plots foursquare data in realtime!

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Add the Google +1 button to your site!

  Emily, Google, GooglePlus      0 comments    Posted on August 30, 2011 by Emily

In June Google launched the +1 button for websites, but it wasn’t immediately clear what the payoff was for clicking on that button. If you +1’ed something, where did it go?

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