How to spend that last minute $$
A little more than three weeks remain until November 6. As we sprint towards the finish line, campaigns begin to ask how they can spend any last minute funds - should they squeeze out one more mail piece? look for one last point on TV? and what is a Google Blast anyway? Online is certainly appealing for its more-or-less real-time-ness. Below is our take on some of the best tactics for last minute money based on tactic, turn around time and expected outcome.
Case Study: Strategies for International Listbuilding
Over the years, we’ve had the opportunity to run campaigns internationally, reaching targeted groups in different languages, with localized imagery, palettes and expressions. While many strategies and tactics translate, others do not. And each time it’s enlightening.
Tips and Tricks: Google & Facebook Advertising
If you're in the political world, you're likely getting busier and busier. Here at Blueprint, we're getting busy, too. Since we spend a lot of our time working in Google's AdWords and Facebook's ads interface, here are some things you can do to save yourself some time.
iOS Chrome Takes The Spotlight
After Apple's recent removal of Google maps from its latest iOS 6, you would think there would be bad blood between the two tech heavy weights. Clearly, Google doesn't hold grudges because last night, Google released Chrome for the iPad and iPhone.
Tracking My Digital Trackers
What Are Quality Scores and Do They Matter?
If you've spent much time in Google's Adwords, you've probably seen a column for "Quality Score" -- but what is it?
In essence, Google runs a given keyword, it's ad, and the landing page through an algorithm. On the other side, the algorithm spits out the quality score.
2012: Let's go!
The presents have been opened, the champagne's been popped, and Campaign 2012 is officially underway!
Everyone's gearing up for what promises to be a heated - and important - election year and more than ever they're looking at online sites, interactive tools and social networks to track the campaign, engage the electorate and predict outcomes.
Optimizing Your Google Display Network Campaigns
Running ads through Google means more than the little text ads that you see next to search results.
Google also serves ads on their display (sometimes called content) network. In short, various sites on the internet sign up and allocate space on their site, and then Google serves ads.
Foursquare + Google Maps Simplified
Create a map that tracks your foursquare account with ease. Learn how to build a map that plots foursquare data in realtime!
Add the Google +1 button to your site!
In June Google launched the +1 button for websites, but it wasn’t immediately clear what the payoff was for clicking on that button. If you +1’ed something, where did it go?
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