How to spend that last minute $$
A little more than three weeks remain until November 6. As we sprint towards the finish line, campaigns begin to ask how they can spend any last minute funds - should they squeeze out one more mail piece? look for one last point on TV? and what is a Google Blast anyway? Online is certainly appealing for its more-or-less real-time-ness. Below is our take on some of the best tactics for last minute money based on tactic, turn around time and expected outcome.
Case Study: Strategies for International Listbuilding
Over the years, we’ve had the opportunity to run campaigns internationally, reaching targeted groups in different languages, with localized imagery, palettes and expressions. While many strategies and tactics translate, others do not. And each time it’s enlightening.
Tips and Tricks: Google & Facebook Advertising
If you're in the political world, you're likely getting busier and busier. Here at Blueprint, we're getting busy, too. Since we spend a lot of our time working in Google's AdWords and Facebook's ads interface, here are some things you can do to save yourself some time.
Facebook Ads: How Do They Pick What Ads To Show Us?
Have you ever paid attention to the ads that Facebook serves you? Here's a rundown of ads I was shown and why (I think) they were shown to me.
Should television advertisers design to be "above the fold?"
Above the fold. Every designer has heard this concept at some point or another during their career. Sometimes as a constructive catalyst which prompts you to evaluate which content is really key for the end user to see first, oftentimes simply as a buzz word thrown around by executives and managers whether it actually is applicable or not. Regardless, every designer is familiar with the theory of designing your product within the bounds of the "above the fold" mantra.
For those that are unfamiliar, "above the fold" is a term long-used in the design world which originally referred to the act of printing the most important articles, photographs, and advertisements above the part where the newspaper is folded, as an incentive for the reader to open and explore further. Later, the concept became popular with web designers and content creators who aimed to place the most important content (or links to said content) in front of the viewer without making them scroll down the page to find it.
The evolution of this design concept makes complete sense, as most design and advertising principles apply whatever the medium happens to be. But, recently I've been noticing a new "fold" that advertisers have yet to fully take into account: the DVR (Digital Video Recorder) fast-forward interface.
Hunger Games marketing proves the odds are in digital's favor
Selling a movie (like most things) used to be a snap. You had your print campaign, you ran some trailers in theaters and you poured money into a broadcast TV buy.
Today, that kind of campaign simply doesn't cut it. As evidenced by the recent (we'll call it masterful) promotion of the upcoming film "The Hunger Games," movie promotion increasingly lives on the web and relies on using social media and, according to The New York Times, a "blizzard of other inexpensive yet effective online techniques to pull off what may be the marketer’s ultimate trick: persuading fans to persuade each other."
Facebook: the great equalizer
Of the more than 2,000 sites tracked by ComScore, Facebook is the most "evenly used." In October alone, Americans spent 136,000 cumulative years on Facebook. Wow.
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