3 Effective Uses Of Instagram Marketing
In a world of forever changing social media trends, companies are taking advantage of opportunities to reach their customers in new ways. Instagram's growing population presents a lot of potential for social media branding and outreach.
Hunger Games marketing proves the odds are in digital's favor
Selling a movie (like most things) used to be a snap. You had your print campaign, you ran some trailers in theaters and you poured money into a broadcast TV buy.
Today, that kind of campaign simply doesn't cut it. As evidenced by the recent (we'll call it masterful) promotion of the upcoming film "The Hunger Games," movie promotion increasingly lives on the web and relies on using social media and, according to The New York Times, a "blizzard of other inexpensive yet effective online techniques to pull off what may be the marketer’s ultimate trick: persuading fans to persuade each other."
Facebook: the great equalizer
Of the more than 2,000 sites tracked by ComScore, Facebook is the most "evenly used." In October alone, Americans spent 136,000 cumulative years on Facebook. Wow.
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