"We can now literally target the household"

  digital ads, Emily, micro-targeting, targetblue      0 comments    Posted on February 21, 2012 by Emily

Political campaigns have long been slow to adopt the "latest" in Madison Avenue advertising tactics. It is a common joke (truth) that we are operating "10 years behind" commercial advertisers. The latest trend--micro-targeted online ads that can literally be served on the household level--is poised to change that as political campaigns, PACs and other interest groups match data on how consumers (AKA voters) behave both online and off and what charitable donations they make with voter registration records. 

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