Bera Wins! How Online Helped.
On November 15, one week and two days after polls closed, Blueprint client Ami Bera was officially declared the winner in his tight race against incumbent GOP Rep. Dan Lungren in California's 7th Congressional District. He won by less than 6,000 votes. Crucial to that victory was the support of young voters, mobilized in large part by the campaign's digital strategy.
Case Study: Strategies for International Listbuilding
Over the years, we’ve had the opportunity to run campaigns internationally, reaching targeted groups in different languages, with localized imagery, palettes and expressions. While many strategies and tactics translate, others do not. And each time it’s enlightening.
Improving AdWords' Quality Scores
In a previous post, I explained what Quality Scores are and why they matter.
As a quick recap, Google compares your keywords and landing page (amongst other things) when choosing to serve your ad based on a search. If the two are relevant, you have a high quality score. This means better ad placement and lower cost per clicks.
Today, I'd like to walk you through a few things you can do to improve them.
What Are Quality Scores and Do They Matter?
If you've spent much time in Google's Adwords, you've probably seen a column for "Quality Score" -- but what is it?
In essence, Google runs a given keyword, it's ad, and the landing page through an algorithm. On the other side, the algorithm spits out the quality score.
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