Bera Wins! How Online Helped.
On November 15, one week and two days after polls closed, Blueprint client Ami Bera was officially declared the winner in his tight race against incumbent GOP Rep. Dan Lungren in California's 7th Congressional District. He won by less than 6,000 votes. Crucial to that victory was the support of young voters, mobilized in large part by the campaign's digital strategy.
Case Study: Strategies for International Listbuilding
Over the years, we’ve had the opportunity to run campaigns internationally, reaching targeted groups in different languages, with localized imagery, palettes and expressions. While many strategies and tactics translate, others do not. And each time it’s enlightening.
Facebook Ads: How Do They Pick What Ads To Show Us?
Have you ever paid attention to the ads that Facebook serves you? Here's a rundown of ads I was shown and why (I think) they were shown to me.
Superbowl Ads + Shazam
Yup, its that time of the year. Superbowl ads! And this year, there is a new player in the game.
Three things non-profits need to know about new Facebook ads management
For better or for worse, Facebook is rolling out a new ads management system. If you are using ads to promote your non-profit Facebook site, here are the three most important innovations you have to know about:
With the introduction of the iPad, people could for the first time touch the Internet (personally, I don’t want to touch 90% of what’s in there…). It changed the way not only how we surf online, but also how ads work online.
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