Bera Wins! How Online Helped.

  ads, adwords, congress, pre-roll      0 comments    Posted on November 27, 2012 by Emily

On November 15, one week and two days after polls closed, Blueprint client Ami Bera was officially declared the winner in his tight race against incumbent GOP Rep. Dan Lungren in California's 7th Congressional District. He won by less than 6,000 votes. Crucial to that victory was the support of young voters, mobilized in large part by the campaign's digital strategy. 


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Case Study: Strategies for International Listbuilding

  ads, advertising, adwords, Google, International campaigns, list-building, online advertising, search, strategy, tactics      0 comments    Posted on September 12, 2012 by Amy

Over the years, we’ve had the opportunity to run campaigns internationally, reaching targeted groups in different languages, with localized imagery, palettes and expressions.  While many strategies and tactics translate, others do not.  And each time it’s enlightening.


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Facebook Ads: How Do They Pick What Ads To Show Us?

  ads, advertising, facebook, facebook ads, strategy, targeting      0 comments    Posted on May 9, 2012 by Cameron

Have you ever paid attention to the ads that Facebook serves you? Here's a rundown of ads I was shown and why (I think) they were shown to me.


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Superbowl Ads + Shazam

  ads, football, shazam, superbowl, television      0 comments    Posted on February 2, 2012 by Nick

Yup, its that time of the year. Superbowl ads! And this year, there is a new player in the game.


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Three things non-profits need to know about new Facebook ads management

  ads, facebook, Online Marketing      0 comments    Posted on May 10, 2011 by

For better or for worse, Facebook is rolling out a new ads management system. If you are using ads to promote your non-profit Facebook site, here are the three most important innovations you have to know about:


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Swiping Interaction

  ads, nonprofits, Online Marketing      0 comments    Posted on April 27, 2011 by Emily

With the introduction of the iPad, people could for the first time touch the Internet (personally, I don’t want to touch 90% of what’s in there…).  It changed the way not only how we surf online, but also how ads work online. 


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