Rethinking Mobile Email

  email, email marketing, email templates, mobile, mobile trends, user interface      0 comments    Posted on August 6, 2012 by Amy

We're always on our mobile phones, and 30-40% of the time, that's where we're reading our email.  But reading email on a mobile device can be tough - tiny characters, blocked images, two column layout.  Here's some thoughts on how to adapt email for mobile devices.


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So you didn't win the Mega Millions

  benchmark, convio, email marketing, fundraising, nonprofit, online giving, Online Marketing      0 comments    Posted on April 3, 2012 by Annette

None of us here at Blueprint won the Mega Millions - but I did come out a winner in some respects since my (adoptive team after Georgetown went down early) UK Wildcats won the NCAA championship last night. Alas, part of me was sad I don't live in Lexington anymore since I probably would have had a front row seat to some friendly, celebratory rioting. Apparently #lexingtonpolicescanner was trending and quite entertaining in the Commonwealth last night.


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Manageable Email Marketing

  email, email marketing, email templates, html, tips & tricks      0 comments    Posted on April 29, 2011 by Cameron

Running an email marketing campaign can be tedious. It's not just a matter of writing your email and copying/pasting into Outlook, but much more. Here are the tools I often use to make sure emails go out without a hitch.


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