"We can now literally target the household"
by Emily
Political campaigns have long been slow to adopt the "latest" in Madison Avenue advertising tactics. It is a common joke (truth) that we are operating "10 years behind" commercial advertisers. The latest trend--micro-targeted online ads that can literally be served on the household level--is poised to change that as political campaigns, PACs and other interest groups match data on how consumers (AKA voters) behave both online and off and what charitable donations they make with voter registration records.
What Are Quality Scores and Do They Matter?
by Cameron
If you've spent much time in Google's Adwords, you've probably seen a column for "Quality Score" -- but what is it?
In essence, Google runs a given keyword, it's ad, and the landing page through an algorithm. On the other side, the algorithm spits out the quality score.
A Valentine for Pinterest
by Annette
Dear Pinterest,
You are the hottest thing on the Internet right now.
Superbowl Ads + Shazam
by Nick
Yup, its that time of the year. Superbowl ads! And this year, there is a new player in the game.
Internet Blackout Day: By the Numbers
by Amy
Internet Blackout day generated impressive online engagement, earned and social media. And the impact was dramatic.
posted at 10:22am on January 31, 2012
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advocacy / campaign / congress / Internet / internet blackout / pipa / social media / sopa
