How to Maximize Your Digital Campaigns, Right Up to the End

Posted on Oct 29, 2014 by Amy Niles Gonzalez

Less than a week until Election Day. And yes, while it’s true you can run digital until the polls close, it doesn’t mean you should.  

You still want to make sure you are targeting the right people with the right message at the right time. Here are four proven ways to maximize your digital campaigns right up to the end.

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Design Freebie: Photoshop Template for Facebook News Feed Ads

Posted on Oct 22, 2014 by Erin Malick Thompson

design / freebies / template / photoshop / PSD

This week I'm taking a break from my series of design tutorials to offer you a design freebie: a time-saving Photoshop template for Facebook News Feed ads that will probably prove more immediately useful in the face of election day crunch time.

We'll return to tutorials in the bleak mid-winter when we both have time for such things.

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"Why Can't I See My Google Ads?"

Posted on Oct 16, 2014 by Cameron Cook

adwords / tips / Google

We get this question a lot, for all kinds of ads.

Last week, Nick spoke to the differences between direct and programmatic placement, but that's geared more towards banner ads than Google search ads.

"But it's Google search ads - why don't I just go to and use one of our keywords?"

Yes, you could try that. It may even work for you. But here's why you shouldn't:

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Programmatic Marketing Explained

Posted on Oct 7, 2014 by Nick Kessler

advertising / online ads / ads / digital ads

Why don't marketers provide you with a list of which sites your ad appears on beforehand? The answer has to do with how digital advertising has evolved since the 1990's - and it means better targeted, cost-effecient campaigns.

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How to Make Your Website Reliable Even with Unreliable Internet

Posted on Sep 15, 2014 by Stu Dotson

development / offline / unreliable internet

Have you ever filled out a long web form only to discover that your efforts were wasted because the internet connection had gone out and there wasn't a draft saved anywhere? How about try to use an online tool that was completely inaccessible when you needed it most because the internet coverage went in and out?

Fortunately, these scenarios and others are now avoidable with the use of several offline technologies. You can use these technologies today, and with the exception of AppCache, support browsers back to IE8.

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How to Build Chrome Extensions

Posted on Sep 4, 2014 by Nick Rivers

chrome / development / api

Google Chrome has become a dominant factor in the war of the web browsers. Its hard to see my beloved Firefox losing ground but there are many reasons to explain Chrome's success. Aside from this, Google is home to some of the most robust, and well documented API's on the web. Google Chrome's extension API is evidence of this. Chrome is designed to be easily extended by third party developers. Extensions can be built with HTML and Javascript so its pretty easy for beginner developers to join in. In this article I will show you how to setup your environment and a few basic components to make sense of things.

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Moving Voters, One Click at a Time

Posted on Aug 25, 2014 by Amy Niles Gonzalez

digital ads / Digital targeting / online ads / effectiveness

Just this morning, I was asked again, “How do you know if political digital ads actually work?” It’s a question that plagues digital strategists. And no amount of research or metrics on Internet usage, broadband access, clickthrough rates, conversion rates, and engagement statistics ever seem to satisfy.

Until, hopefully, now.

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How to Make Facebook Images: A Tutorial for Non-Designers, Part 2

Posted on Aug 21, 2014 by Erin Malick Thompson

facebook / photoshop / design / graphics / how-to

Thanks for returning for another tutorial! First, let's quickly recap: by the end of the last tutorial, we had imported an external vector logo file, positioned it on top of a photograph, and created a background for the logo to make it more visible. I bet you're feeling more Photoshop-savvy already. Good.
In today's tutorial, you will learn how to:

  • add and edit text
  • work with layers

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Time Saving Tips for Fall

Posted on Aug 19, 2014 by Annette Lee

As we all wrap our vacations, send the kids back to school, and start battening down the hatches for the dash to Election Day we wanted to give a few of our favorite tips on making it through the election cycle in one piece.

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Optimizing Your Site for Twitter and Facebook

Posted on Aug 13, 2014 by Cameron Cook

twitter / facebook / social media / website / wordpress

People talk a lot of about search engine optimization. We've done it too. For good reason -- search engines (read: Google) are very important in getting potential customers or supporters to your site.

That's not the only thing you should be optimizing your site for. Making your site friendly for social media platforms makes your site and brand more visible when people—including yourself—share your site.

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