Yussi Pick, Director of Online Strategies

As Director of Online Strategies, Yussi provides expertise in social media strategies and online advocacy to candidates and causes.

In the 2010 election cycle, Yussi devised online outreach and communications strategies for ballot initiatives and non-profits while at MSHC Partners. He also crafted the new media strategy for a highly contested state legislature race in Maryland, contributing to a narrow victory in a 14-person primary.

Previously, Yussi served as press secretary of the National Austrian Students Association, a 250,000 member strong advocacy organization where he crafted and executed the national communication strategy.  

A Fulbright Scholarship recipient, Yussi holds a Master’s degree in Communication from American University and a Master’s degree in German and History with a teaching license from the University of Vienna, Austria.
 

Emily Williams, Vice President

Emily Williams is Vice President of Blueprint Interactive. Prior to joining Blueprint, Emily was a Senior Account Executive at MSHC Partners, where she led the strategy and execution of hundreds of diverse online initiatives to reach influentials, recruit supporters, drive action, register voters, and message to target niche audiences.

As the online advertising campaign manager for President Obama’s 2008 team, Emily managed a $9 million online voter registration, early vote and GOTV program that reached more than 1.2 million voters in 19 states.

Emily was named a Campaigns and Elections "Rising Star" in 2010. She is a native of Jamaica Plain, Massachusetts and holds a BA in Urban Studies from Columbia University.
 

Darin Senneff, Art Director

Darin Senneff is the Art Director for Blueprint Interactive, a new media strategy, marketing and design firm. Prior to joining Blueprint, Darin worked as the Senior Interactive Designer at MSHC Partners, Inc., a position that saw him drive the design of the firm’s interactive and online projects. During his five-plus year tenure at MSHC, Darin helped to expand the firm’s online capabilities, allowing MSHC to grow from a strictly online advertising shop, to a full-service digital agency.  Darin has led projects that have won two Reed Awards, two Golden Dot Awards, and countless Pollie Awards.

Some of Darin’s projects include the Fair Food Foundation’s Double-Up Food Bucks site, the United Nations Foundation’s American Idol landing pages and mHealth Alliance site, and the California Nurses Association’s Dress Like Palin and Bush Moving Day viral sites.

Darin holds a Bachelor of Arts from Ashford University in Graphic Design.
 

Amy Niles Gonzalez, President

Amy Niles Gonzalez is Founder and President of Blueprint Interactive, a new media strategy, marketing and design firm. A veteran entrepreneur, interactive strategist and management consultant, Amy served most recently as President of MSHC Partners, Inc., a leading progressive political communications firm.  There she worked on campaigns for dozens of candidates and causes at all levels, from congressional to presidential, including: Hillary Clinton for President, Gabby Giffords for Congress, EMILY’s LIST, NYSUT and Planned Parenthood.  Under her leadership, MSHC’s new media division grew from three employees to more than twenty, generated record profits and won more awards than any other online political communications firm, including the coveted Yahoo! “Big Idea Chair Award.”

Prior to joining MSHC Partners, Amy founded and managed the Interactive Marketing group of Capital One, one of the nation’s largest and most diversified financial services companies.  Previously, she co-founded Strong Numbers – a software firm – that was recognized as a Top 10 e-Commerce Company in Massachusetts and a finalist in Massachusetts Institute of Technology’s $50K Entrepreneurship Competition.  Amy has also held management consulting positions at The Boston Consulting Group and McKinsey & Company.

Amy holds a Bachelor of Arts from the University of Pennsylvania and a Masters of Business Administration from the MIT Sloan School of Management.

Cameron Cook, Online Strategies Manager

Cameron Cook is the Online Strategies Manager for Blueprint Interactive. Cameron served most recently as Interactive Account Associate at MSHC Partners, Inc., helping political and non-profit clients rethink and retool their online strategy. His portfolio at MSHC included extensive work in managing SEM and banner advertising for Gabrielle Giffords re-election, helping Rep. Giffords secure a narrow victory in a very contested race.

Prior to MSHC, Cameron worked on Apple’s App Store, working with developers to take advantage of the iOS platform to surprise and delight iPhone, iPod touch, and iPad end-users. During his time at Apple, he saw the App Store grow from 65,000 to over 200,000 apps, and oversaw external communications with developers.

Cameron holds a Bachelor of Arts from the University of California at Santa Cruz in American Studies.
 

Nick Rivers, Lead Developer

Nick Rivers is Lead Developer at Blueprint Interactive, a new and social media firm. Nick is a self-motivated web developer who uses his passion for technology to drive success. He manages and maintains the company’s web server, and leads the execution of its websites and applications.

Prior to working at Blueprint, he worked at MSHC Partners leading the company’s development efforts. Always striving to innovate, Nick expanded the firm’s use of social media in websites by implementing creative solutions to increase user interaction while maintaining the performance of these applications. Other projects include online communities, countless websites, and integration of third party software.

Nick received a Bachelor’s of Science from Stevenson University.
 

Annette Lee, Online Strategies Manager

Annette Lee is an Online Strategies Manager for Blueprint Interactive. Prior to coming on to Blueprint, she was an Online Program Manager for Avalon Consulting, managing online fundraising and advocacy programs for political and non-profit clients including Lautenberg for New Jersey and the National Parks Conservation Association.

Annette was previously an Interactive Account Manager at MSHC Partners, Inc. where she worked on various email, advertising and engagement campaigns for an array of political and non-profit clients. Before coming to MSHC she served as the Deputy Communications Director on the Mongiardo for U.S. Senate campaign in Kentucky.

Annette has a Bachelor of Arts in Communication from the University of California, Davis and a Master of Arts in Communication, Culture and Technology from Georgetown University.