What We Do and Why We Do It
Blueprint Interactive is a full-service marketing firm specializing in digital strategy, targeting, creative, and advertising. We work closely with you to define your goals, incorporate state of the art targeting techniques, develop breakthrough creative and leverage the optimal combination of channels to reach your target audience.
Our campaigns are as varied and unique as the challenges you face. They can be as comprehensive as an issue advocacy campaign to build awareness on a specific issue or an electoral campaign in support of a candidate or ballot initiative. We layer digital or print campaigns with phones, radio and TV as applicable to maximize impact.
Our tactics depend on what’s needed to meet your goals. In all this, our guiding principle remains the same: Our work begins and ends with you.
Getting your message out has never been more important, and options never greater. We work with you to define and achieve your goals: who do we need to reach, why will they care, what do we want them to do.
We integrate online with offline tactics for maximum impact.
At Blueprint, no two sites, tabs, widgets, or banners are ever the same, and each is built with your input every step of the way.
- Microsites & Mobile Sites
- Print Collateral
We believe in testing and learning, continually measuring, revising and adapting to ensure we achieve the optimal results:
- Pre-roll Video
- Mobile Ads
- Search (SEM)
- IP and Cookie Targeting
What We've Done
From leading the online advertising operations for President Barack Obama's historic election, to working with the National Immigration Forum and National Partnership for Women and Families to grow their activist bases, to the social media strategy for No on Prop 23 in California, our experience is rich and deep, but only tells half the story.
With each campaign, we have tested, learned, and honed our skills, staying ahead of the curve so that our commercial, advocacy, and non-profits clients do too.
AFSCME Vermont Homecare United
In 2013, Vermont passed legislation to enable homecare providers to organize, resulting in a focused campaign reaching out to providers across the state about coming together to form a union with AFSCME.
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Sierra Club - Too Extreme Ken
Virginia gubernatorial candidate Ken Cuccinelli’s environmental record as Attorney General was dismal. The Sierra Club wanted to make sure he wasn’t elected governor in 2013 by educating and turning out students and environmentally inclined voters to vote against him.
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General Majority PAC - Minimum Wage Initiative
An initiative to raise the minimum wage was on the ballot in New Jersey in 2013. This issue had broad support within minority communities and among younger New Jerseyans, as well as in the progressive community.
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Planned Parenthood - Keep Ken Out
The Keep Ken Out photobomb app helped provide a social media aspect in part of an ongoing effort to defeating Ken Cuccinelli in the VA Governor's race.
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Fair Food Network: Double Up Food Bucks
Building on the successful programs, we worked with the Fair Food Network in 2013 to expand from 45 to 90+ farmers markets across Michigan and Ohio.
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Who We Are
Blueprint is comprised of strategists, writers, designers, and developers committed to a simple principle: achieving great things starts with great ideas.
Our backgrounds are diverse and varied - ranging from political communications and analytic marketing to technical innovation and creative expression. Our clients see the benefits of our diversity in everything we do.
Erin Thompson, Senior Designer
Erin Malick Thompson is a Senior Designer at Blueprint Interactive, where she guides design strategy and develops creative aesthetic to engage audiences and inspire action.
Before coming to Blueprint, Erin worked at agencyQ, an interactive firm where she crafted user experience architecture and design for mobile and web sites and applications. Previously, Erin developed interactive designs at MSHC Partners, helping organizations and candidates inform and engage the public during the 2010 election cycle. She has also worked in the public sector, managing print and web education campaigns for the Federal Trade Commission.
Erin grew up in suburban Philadelphia and moved to DC after graduating from the University of Delaware with a Bachelor of Science in Family and Community Services. She also is a graduate of Boston University's Center for Digital Imaging Arts' Graphic & Web Design program.
Nick Rivers, Lead Developer
Nick Rivers is Lead Developer at Blueprint Interactive, a new and social media firm. Nick is a self-motivated web developer who uses his passion for technology to drive success. He manages and maintains the company’s web server, and leads the execution of its websites and applications.
Prior to working at Blueprint, he worked at MSHC Partners leading the company’s development efforts. Always striving to innovate, Nick expanded the firm’s use of social media in websites by implementing creative solutions to increase user interaction while maintaining the performance of these applications. Other projects include online communities, countless websites, and integration of third party software.
Nick received a Bachelor’s of Science from Stevenson University.
Amy Niles Gonzalez, President
Amy Niles Gonzalez is Founder and President of Blueprint, a digital strategy, marketing and design firm. A veteran entrepreneur, interactive strategist and management consultant, Amy works with numerous clients on issue advocacy and digital campaigns that leverage data and modeling alongside creative and messaging. Amy was recently selected as 2013 CampaignTech Innovator by Campaigns and Elections magazine
Prior to Blueprint, Amy served as President of MSHC Partners, Inc., where she managed the overall business as well as led the interactive division. Under her leadership, MSHC’s interactive division grew from three employees to more than twenty, generated record profits and won numerous awards, including the coveted Yahoo! “Big Idea Chair Award.”
Previously, Amy founded and managed the Interactive Marketing group of Capital One, one of the nation’s largest and most diversified financial services companies. She also co-founded Strong Numbers – a software firm – that was recognized as a Top 10 e-Commerce Company in Massachusetts and a finalist in Massachusetts Institute of Technology’s $50K Entrepreneurship Competition. Amy has held management consulting positions at The Boston Consulting Group and McKinsey & Company.
Amy holds a Bachelor of Arts from the University of Pennsylvania and a Masters of Business Administration from the MIT Sloan School of Management.
Darin Senneff, Art Director
Darin Senneff is the Art Director for Blueprint Interactive, a new media strategy, marketing and design firm. Prior to joining Blueprint, Darin worked as the Senior Interactive Designer at MSHC Partners, Inc., a position that saw him drive the design of the firm’s interactive and online projects. During his five-plus year tenure at MSHC, Darin helped to expand the firm’s online capabilities, allowing MSHC to grow from a strictly online advertising shop, to a full-service digital agency. Darin has led projects that have won two Reed Awards, two Golden Dot Awards, and countless Pollie Awards.
Some of Darin’s projects include the Fair Food Foundation’s Double-Up Food Bucks site, the United Nations Foundation’s American Idol landing pages and mHealth Alliance site, and the California Nurses Association’s Dress Like Palin and Bush Moving Day viral sites.
Darin holds a Bachelor of Arts from Ashford University in Graphic Design.
Nick Kessler, Project Manager
Nick is a Project Manager for Blueprint. He supports the development, set-up, reporting, and optimization of digital campaigns including advertising, web sites, landing pages and email. Nick previously joined Blueprint for the 2012 election cycle, where he helped manage the successful execution of online campaigns for AFSCME, Planned Parenthood, among others.
Before landing at Blueprint, Nick worked on digital communications projects for a range of clients in the political, business, and charitable arenas. Previously he was a member of Fleishman-Hillard’s digital practice, where he managed social media, supported website and app development, and implemented online advertising for clients like AT&T, the Mathile Institute, Electronic Arts, and the U.S. Marines Corp.
Nick also has experience on Capitol Hill, working on the press team for the House Committee on Energy and Commerce under Ranking Member Henry Waxman as well as the Democratic Congressional Campaign Committee. He has a bachelor’s degree in English Literature and Studio Art from Kenyon College.
Cameron Cook, Director of Project Management
Cameron Cook is the Director of Project Management for Blueprint. Cameron leads some of Blueprint's most innovative projects. These include The SEED School of Cincinnati's responsive, mobile-friendly website, advertising campaigns that layer in IP address targeting, search, video, and more.
Cameron also manages Blueprint Labs, Blueprint's product development arm. Blueprint Labs projects include Dashboard, Blueprint's project management suite and Mobile Tracker, a tool that gives organizations data on what kinds of devices their emails are read on.
Prior to Blueprint, Cameron worked at Apple on the App Store helping developers to take advantage of the iOS platform to surprise and delight iPhone and iPad consumers. During his time at Apple, he helped launch the App Store for iPad, saw the App Store grow to over 200,000 apps, and led external communications with developers.
Annette Lee, Online Strategies Director
Annette Lee is an Online Strategies Director for Blueprint working on campaigns for clients like Planned Parenthood and National Partnership for Women and Families.
Prior to coming on to Blueprint, she was an Online Program Manager for Avalon Consulting, managing online fundraising and advocacy programs for political and non-profit clients including Lautenberg for New Jersey and the National Parks Conservation Association.
Annette was previously an Interactive Account Manager at MSHC Partners, Inc. where she worked on various email, advertising and engagement campaigns for an array of political and non-profit clients. In 2010, she served as the Deputy Communications Director on the Mongiardo for U.S. Senate campaign in Kentucky.
Annette has a Bachelor of Arts in Communication from the University of California, Davis and a Master of Arts in Communication, Culture and Technology from Georgetown University. In her spare time she enjoys baking and not understanding football.
Geoff Mackler, Vice President
Geoff Mackler is a Vice President at Blueprint Interactive, where he guides digital strategy and develops engagement programs that motivate people to action.
Prior to joining Blueprint, Geoff was a Democratic campaign road warrior! He managed top-tier Congressional campaigns in New Jersey and Nevada. He has also worked on the ground in Michigan, Texas and Massachusetts as well as for progressive organizations in Washington D.C. Geoff previously spent five years developing strategic digital and mail plans at MSHC Partners, helping organizations connect and candidates win. Geoff got his start in politics working for Massachusetts Congressman Michael Capuano on his first congressional campaign and in his congressional office.
Geoff is a local, having grown up in Montgomery County, Maryland, where he developed a minor obsession with local sports teams. Geoff is a graduate of Boston University and lives in Dupont Circle with his wife, Jessica.
Let's Get Started
Feel free to just give us a call or shoot us an email. Whether you'd like to work with us or just get in touch, we'd love to hear from you.
202-681-0215 1155 Connecticut Avenue, Suite 601
Washington, DC 20036
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